The Cost of “Free” Advertising

By |2018-07-17T17:44:08-07:00March 8th, 2016|Categories: Automotive Economy, Automotive Trends|Tags: , , , , |

Published March 8, 2016, Dealer's Voice -There’s no such thing as a free lunch, right? In the world of business and selling cars, there is a whole lot of truth to this age-old adage. If a dealership isn’t careful about how it uses the word "free" in an advertisement, that ad could cost it a lot more [...]